b'Liquid CateringGreenville, S.C. liquid-catering.comN early a decade ago, Tammy Johnson started Liquid CateringIn addition, since we dont anticipate fans being able to attend as a one-woman shop out of her garage, hiring stafferscollege football games, we plan to market tailgating packages to through Craigslist as she booked events. Today Liquidindividuals, neighborhoods and alumni groups, says Johnson.Catering employs eight administrative staff members and moreWhile catering events, Liquid Catering now requires than 50 full-time and part-time bartenders. As president and CEObartenders to wear masks and gloves at all times; marks 6-foot of High Spirits Hospitality, Johnson now oversees four additionalincrements for the bar line; and, when possible, installs a businessesan events company, venues and an event security firm.plexiglass shield on the bars. It no longer reuses glassware or Liquid Catering has made its mark through exemplary customeroffers any self-serve beverage stations.service, says Johnson. Our team has years of experience with creating beverage menus, communicating with distributors andMOST POPULAR COCKTAILSacquiring the necessary licenses for serving alcoholic beverages,AND PACKAGESshe says. When we travel to event venues, we come prepared withTwo of the most-requested cocktails served by Liquid Catering everything from uniformed staff to bar signage to linens. include its bourbon-based Blackberry Smash, with peach Prior to COVID-19, Liquid Catering was involved with at least twoschnapps, sweet vermouth, real blackberry puree and homemade or three events every weekend, plus local food and wine festivals. Itssweet tea simple syrup, topped with ginger ale and fresh catered events of all sizes, from intimate weddings to large concerts,blackberries; and the vodka-based Cucumber Spritz, with fresh with a client list that includes nonprofits, museum and event venues,cucumber juice, homemade simple syrup and sour mix, topped universities, major corporate brands and healthcare groups.with club soda and garnished with thin cucumber slices. A popular wine-based option is Strawberry-Ginger Sparkling Punch. POST-COVID PIVOT Our most popular full-service package is the Southern With city-wide events canceled and declining demand for beverageSpirits package, including beer, wine and hand-crafted spirits catering due to the pandemic, Liquid Catering partnered with a Highthat are made right here in the Carolinas! says Johnson. Those Spirits Hospitality venueThe Old Cigar Warehouseto host drive-upnot looking to include spirits in their event usually opt for the libation sales, with customers purchasing beer and wine directly.Everything Local package, which features products from regional While Liquid Catering would normally start to book holiday parties thisand local wineries and breweries.time of year, the company expects businesses to host holiday happy hours on site, for employees only, to limit interaction and exposure.TRENDSThis spring and summer, Liquid Catering noted an increasing interest in seltzers and in ros as a wine option. Holiday Cocktail SuggestionMERRY MARGARITAYIELD: 1 cocktailINGREDIENTS1ounces Lunazul Tequila 1ounces fresh orange juice1ounces cranberry juice ounce triple secSugar-dipped cherries and orange slice for garnishMETHODShake ingredients with ice in a cocktail shaker, then strain into a rocks glass with ice. Garnish with sugar-dipped cherries and an orange slice.28 CATERING MAGAZINE cateringmagazine.com'